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The only way to fly: The story of Western Airlines, America's senior air carrier, by Robert J Serling
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This is the story of men and machines, a tale that took fifty years to unfold and is still being written. It is the history of U.S. commercial aviation told through the eyes on one airline which, in 1976, celebrated fifty years of unbroken existence under the same name.
- Sales Rank: #1285594 in Books
- Published on: 1976
- Ingredients: Example Ingredients
- Number of items: 1
- Binding: Hardcover
- 494 pages
- first edition
- presentation copy
- Very Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
Western was my favorite airline in my youth and this book tells a ...
By Garth
Western was my favorite airline in my youth and this book tells a wonderful story of how this company was a part of the largest transcontinental carrier, only to be forcefully broken apart and taken back to it's origional LA to Salt Lake City route. This well writen account tells of the many struggles of route growth, merger attempts, good and bad management, and the success of a well crafted ad campaign. Robert Sterling has an incredible grasp of airline history and how to bring the reader into the back room and inner dealings of the air companies.
2 of 2 people found the following review helpful.
Robert Serling hit a homerun with "The Only Way To Fly."
By Anton W. Adema
Not many authors can write non-fiction that become page-turners. Robert J. Serling certainly could. He so eloquently brings out the human element of the history of companies, in this case the fascinating history of America's "most senior airline" - Western Airlines. Anyone with an interest in or connection to the airline industry of yesteryear would want this history on his/her bookshelf, probably together with the other volumes Serling wrote about American, Alaska, Continental, Eastern and TWA.
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